PROJECT

Sumo Girls 82 Techniques

YEAR

2017

CLIENT

Hokukoku Shimbun

OVERVIEW

The High School Sumo Tournament, a traditional tournament that lasts over 100 years. Along with appealing to the 101st Kanazawa Convention, a promotion to convey the attractiveness of sumo wrestling to younger generations, the newspaper. As well as being cool, good looking and realistic, the focus is on the target’s mind, as well as the accuracy and beauty of all 82 hands, as well as the serious expressions of effort. In addition to the talkative idea that a beautiful high school girl takes a sumo wrestling, it is adding a direction that includes a respect for sacred national arts. A high school girl’s unrelenting teamwork called a topic, and immediately after its release it was featured on an news program in the morning, and it was featured in a large number of media and a work that garnered a worldwide advertising award.


PROJECT

相撲ガールズ82手

YEAR

2017

CLIENT

株式会社北國新聞社

OVERVIEW

100年以上続く伝統的な大会である高等学校相撲大会。101回目の金沢大会を訴求するとともに、若い世代に相撲の魅力を伝えるためのプロモーション、新聞30段。


ターゲットの心に響くよう、クールで格好良い、臨場感がある仕上がりであることはもちろんのこと、全82手におよぶ組み手の正確さや美しさ、取り組み時の真剣な表情を重視。美人女子高生が相撲を取るという話題性のあるアイデアに、神聖な国技に対するリスペクトを込めた演出を加えています。


女子高生による、息もつかせぬ組み手の応酬は話題を呼び、公開後すぐに朝の情報番組で特集が組まれたほか、多数メディアに取り上げられ世界中広告賞を総なめした作品。